Funtrition®, a leading provider of contract manufacturing and development services in nutraceutical gummies, part of Procaps Group, announced today it has become a new division of the organization, the launch of its new brand identity, redesigned logo, and new leadership. These changes come at a time when the business is evolving its service offerings, and expanding its global reach, becoming a trusted partner for many companies within the nutraceutical industry. Funtrition was previously known as a nutraceutical platform within Softigel by Procaps, leading CDMO in softgel technologies in Latam, but Funtrition has now grown into an independent division, in response to the dynamic and demanding needs of the different markets, customers and savvy consumers who are looking for novel formats with natural and specialized ingredients for their everyday nutrition and wellness. Gummy supplements alone have doubled in size over the last five years, and the Gummy vitamins market alone is estimated to rise at a growth rate of over 9% between 2018 and 2028, gaining each time more and more relevance within new launches of emerging and top brands. The gummy bear has grown up, and adults as well as kids want to have a bite of youthful fun, maintaining a healthy lifestyle through convenient, novel formats that offer higher efficacy than other traditional forms. Because they are an innovative, more attractive alternative to deliver VMS, consumers are moving from conventional pills to gummies.
“In the last year, Funtrition has successfully diversified and scaled its service offerings in gummy technologies, while broadening our own global expansion with new customers across different countries,” said Joel Minski, New General Manager at Funtrition by Procaps, who has recently incorporated to the company, bringing to the team new strategies and initiatives supporting the company’s growth plans, culture, world-class R&D and manufacturing, and ensuring that its customers grow with new and differentiated gummy products. “Our business is people first, enabled by innovation, science and by having fun in everything we do. Our new brand identity better reflects a simplified, yet dynamic and innovative side of who we are and how we are having fun while reinventing global consumers well-being through innovative nutritional experiences.”
Minski has led teams in the nutraceutical business for more than 20 years, the previous one as COO for Nutranext, a health and wellness company based in Sunrise, Florida, acquired in 2018 by the Clorox Company.
Designed to represent the perfection in the manufacturing and the development behind each gummy, the new logo evokes a feeling of inspiration and it´s curvy shaped symbol, inspired by mandalas, signifies transition, mutation, movement, positivity—and creativity, a road leading to new and exciting developments in the gummy world. The colors in the symbol represent the versatility and variety of our gummy technologies, specialized ingredients and unique formulations, and having it located in the middle between the words Fun and trition can be interpreted as the perfect blend between nutrition, art and science.
The curved letters in the word Fun exemplify how at Funtrition we are not only delivering fun and convenient products, but also, we are creating a culture where fun, passion and expertise are key to bring new products to consumers around the globe. “Because good nutrition doesn’t need to be boring anymore”, Minski states.
“While our name remains the same, our logo has changed significantly to better represent who Funtrition is and what we bring to market for different companies with our breakthrough gummy technologies, manufacturing expertise and scientific background” commented Minski. “Our new identity is innovative, modern, and inspirational—words we would use to describe not only our image but also the solutions we provide to companies who are looking to expand their brands with novel products for their consumers.”
About Funtrition® by Procaps
Funtrition® by Procaps is a leading provider of Contract Manufacturing and Product Development services in advanced gummy technologies for the global nutraceutical industry. Through our extensive capabilities and deep expertise in product development and gummy manufacturing, we help different companies bring innovative supplement products to their markets faster, offering their consumers an exceptional experience, higher preference and superior adherence to different therapies and nutrition concerns. Our advanced technological gummy platforms, including gelatin and non-gelatin gummies such as agar and pectin, center-filled gummies and mixed gummy matrix, plus our proven formulation, manufacturing and regulatory expertise, has enabled us to offer end-to-end solutions and best-in-class support across both development and delivery of nutraceutical products. Our gummy facility is HACCP, GMP, organic and Halal certified, as well as Health Canada and TGA certified manufacturers.